PORTFOLIO
Experience in Action
Real-world projects shaped by years of strategic thinking and hands-on leadership. Each one reflects a clear creative direction, disciplined planning, and decisions grounded in measurable growth. These are not concepts or ideas on paper, but work that has delivered outcomes in the market.
Social Media Setup and Management: Client: Hettich Middle East
Brief
We partnered with Hettich Middle East to elevate their digital presence and strengthen the way the brand engages with audiences across the region.
Together we shaped a professional and trusted brand image online through strategic content planning, high quality Arabic communication, and a clear visual direction that reflects the Hettich identity.
The work focused on building consistency, improving visibility, and creating a digital experience that supports the brand’s ambition in the region.
Social Impact
Key Outcomes
- End to end social media management
- Fully structured monthly content calendar
- Strong and accurate Arabic localization
- Enhanced brand engagement across all platforms
- Additionally, ongoing support on strategic topics including trade marketing and general business consultancy
Brand
End-to-End Campaign Example “GROHE. Part of Your Life”
Brief
A landmark regional campaign that redefined how consumers connect with a premium brand.
Through storytelling, digital activation, and trade engagement, the campaign delivered record-breaking reach and commercial results. It connected emotionally with millennials, maintained category leadership, and set new benchmarks in the region.
Key Outcomes
- End-to-end campaign development
- Broke industry records in sales.
- Fully integrated 360 Activation.
- Recognized globally with Lixil awards.
- Changed GROHE EMEA Approach.
Brand
Led by Angelos Zeitan during his tenure at GROHE MENA
B2B Engagement “GROHE Journey Program MENA”
Brief
The GROHE Journey was an original concept that redefined how the brand connected with architects and designers. By transforming professional learning into curated experiences, Angelos and his team positioned the brand as a trusted partner within the design world. The initiative became a benchmark for B2B engagement and influenced GROHE’s global partnership approach.
Key Outcomes
- Created a signature B2B engagement platform
- Six successful editions across MENA.
- Engaged hundreds of architects and designers.
- Generated over EUR 50 million in project pipelines.
- Recognized for excellence in execution.
- Inspired GROHE’s global B2B engagement strategy
Brand
Led by Angelos Zeitan during his tenure at GROHE MENA
Driving retail transformation “Modular Display Concept and Trade Strategy”
Brief
When others followed global playbooks, we created one.
He built and implemented a new retail strategy for GROHE across the Middle East and Africa, introducing modular displays, strong storytelling, and sales-driven design. The approach set a new industry standard later adopted globally and copied by competitors.
Supported by a structured deployment model and toolkits, the strategy focused on top-performing outlets, expanding GROHE’s weighted distribution and securing its market leadership.
Key Outcomes
- Positioned GROHE as No.1 retail brand.
- 1,000+ high-performing points of sale
- Created modular displays for scalable rollout
- Advanced trade programs and strategies
- Increased engagement, traffic, and conversion
- Secured strong adoption across key accounts
Brand
Led by Angelos Zeitan during his tenure at GROHE MENA
Executing Global Campaigns with Localization Excellence “Energy for Life”
Brief
A regional 360 campaign that brought to life GROHE’s global “Energy for Life” message through localized storytelling, cultural relevance, and bold market activations. The initiative positioned GROHE as the shower category leader across MENA, combining digital, social, influencer, TV, and trade touchpoints to deliver record reach and strong commercial results. The campaign also supported UNICEF’s “make a splash”.
Key Outcomes
- Social Media full management.
- Including social media calendar.
- Proper and Strong Arabic localization.
- Strong Arabic Language
- Stronger engagement across the board
Brand
Led by Angelos Zeitan during his tenure at GROHE MENA
Entrepreneurial Execution in Action “Easy Renovation”
Brief
Easy Renovation was built from the ground up as a full-service renovation company in Dubai. From brand creation and market entry to full digital infrastructure and sales operations, it reflects the same disciplined approach we bring to client projects, combining strategy, creativity, and flawless execution.
Social Impact
Key Outcomes
- Complete brand and digital build-up
- Full go-to-market and sales setup
- Strong positioning in the UAE renovation sector
- Benchmark for quality, trust, and professionalism
- Recognized for rapid market traction
Brand
