ABOUT
The consultancy is built on the experience and leadership of Angelos Zeitan, whose twenty-year journey across global brands shaped our strategic approach and the standards we bring to every client.
A Twenty-Year Journey of Excellence
The career journey of Angelos Zeitan that shaped the foundation and vision of the consultancy.
Foundation in Insight and Data
Started at ACNielsen, advising clients such as Coca Cola, PepsiCo, Unilever, and Etisalat. Built a data-driven mindset that powers every strategy delivered today.
Rise in Regional Leadership
Led sales transformation at GROHE, driving double-digit growth and helping the brand secure its position as the number one premium choice across the region.
Mastery in Marketing and Activation
Created award winning campaigns and engagement programs that turned regional strategies into measurable business growth.
Global Strategy and Brand Influence
Appointed by the CEO at Lixil to lead global brand acceleration, turning regional excellence into worldwide impact.
Logos represent brands and employers that shaped Angelos Zeitan’s professional journey through his previous roles and collaborations.
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Angelos Zeitan brings more than twenty years of leadership across the Middle East, Africa, and Europe. His journey began at Nielsen, where he supported iconic brands such as Coca Cola, PepsiCo, Unilever, and Etisalat through insight and research.
He later moved into the building industry with Hansgrohe before advancing into senior regional roles at GROHE and Lixil. During his decade and a half at GROHE, Angelos played a central role in supporting the brand’s rise across the Middle East, contributing to its position as the leading name in premium fittings. He supported the shaping of regional strategies, contributed to award winning campaigns, and worked with high performing teams that established new standards in marketing and sales. His involvement included key initiatives such as the Part of Your Life campaign, which set regional benchmarks, and the GROHE Journey program, which became a global reference for B2B engagement in the industry. His impact extended into global work as well, where he was selected by the CEO to lead with a global mandate focused on accelerating brand performance in the mid segment.
Today, this experience forms the foundation of his consultancy, combining strategic thinking, creative execution, and a deep understanding of what drives growth in diverse markets.
He later moved into the building industry with Hansgrohe before advancing into senior regional roles at GROHE and Lixil. During his decade and a half at GROHE, Angelos played a central role in supporting the brand’s rise across the Middle East, contributing to its position as the leading name in premium fittings. He supported the shaping of regional strategies, contributed to award winning campaigns, and worked with high performing teams that established new standards in marketing and sales. His involvement included key initiatives such as the Part of Your Life campaign, which set regional benchmarks, and the GROHE Journey program, which became a global reference for B2B engagement in the industry. His impact extended into global work as well, where he was selected by the CEO to lead with a global mandate focused on accelerating brand performance in the mid segment.
Today, this experience forms the foundation of his consultancy, combining strategic thinking, creative execution, and a deep understanding of what drives growth in diverse markets.